Samsung's Grand Calendar

For an entire year, Samsung took over Grand Central’s digital boards to commemorate the traditional (and not so traditional) holidays and events celebrated by thousands of New Yorkers. These unique, one-day-only ads incorporated Samsung products while highlighting the specific event.

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Grand Central In Situ:

Agency: R/GA NY
Creative Directors: Tristan Kincaid & Qian Qian
Designer: Wan Kang
Art Director: Yanti Ingellium