Samsung - Say Hello To Edge Lighting

People put their cell phones on "vibrate" to be less of a distraction, but aggressive vibrations on hard surfaces can be more of a nuisance than anything. The Galaxy S6 Edge cures all with its silent, edge lighting notifications.

Agency: R/GA NY
Creative Directors: Tristan Kincaid & Qian Qian
ACD: Ethan Schmidt
Art Director: RG Lacandola