Samsung - Wall Huggers

With Samsung Galaxy S5's Ultra Power Saving Mode, you can spend less time tethered to the wall. 

At airports throughout the country, we turned power outlets into billboards.

PRESS:
CNET, Apple Insider, Creativity Online
https://www.cnet.com/news/samsung-decides-to-mock-apple-in-real-life/

AWARDS:
D&AD - Wood Pencil/ Outdoor Advertising/ Poster Advertising/ Free Format

Agency: R/GA NY
Creative Directors: Tristan Kincaid & Qian Qian
Art Director: Peter Jostrand