MasterCard - Find The Gwenabees
To generate buzz for Gwen Stefani's MasterCard-exclusive concert, we created a city-wide scavenger hunt in Los Angeles and dropped Gwen-related clues on Twitter. Fans went wild searching for our Gwen look-alikes who passed out Priceless Surprises including concert tickets, gift cards and the chance to attend the GRAMMYs.
#FindtheGwenabees became a trending hashtag in LA during the week-long giveaway.
Agency: R/GA NYC
AD: Jessica Stewart
Senior Copywriter: Kris Seto
Junior Visual Designer: Sung Hoon Rhee
Video by McCann XBC