Froot Loops - Follow Your Nose to Froot Loops World

When you were growing up, did ever wonder where all the colors of Froot Loops came from? Because I did. So naturally it was a dream opportunity to create an episodic series of quests where viewers can explore the origin of each color in Froot Loops World where logic is “flipped on its head.” Starting from scratch, we imagined 6 color sectors within Froot Loops World, the crazy characters that lived in them and the journeys our heroes would face alongside Toucan Sam. Each “Color Quest” had to feel unique while still being a part of the larger Froot Loops World. We started with a :15 TVC spot to give viewers a taste of all the fun stuff happening in Froot Loops World.

Then we rolled out our 6 long-form episodes that encourage viewers to follow their nose as they go on an epic journey with Toucan Sam to explore and discover where each color of Froot Loops comes from.

Agency: Leo Burnett
Creative Director: Michael Shirley
Creative Director: Krystyn Campbell